If you have followed us on Facebook at any point in time, there’s a good chance you’ve seen this strange word show up in your news feed. You might have no idea, however, as to what this term means or the actual way it concerns design. Originally a commercial printing company in the 1950s, Pantone didnt gain much recognition until 1963 when they introduced the worlds first color matching system, a completely systemized and simplified structure of precise mixtures of numerous inks to use in process printing. This system is commonly referred to as the Pantone Matching System, or PMS. Lets take a brief look at the advantages and disadvantages of using Pantone Color Book.
Any company professional is familiar with the word CMYK, which stands for the four common process colors (cyan, magenta, yellow, and black) used in most professional printing. Similar to when you were a child mixing red and yellow finger paint to create orange, CMYK colors are made by mixing different percentages of such four primary pigments. CMYK printing is both inexpensive and efficient, rendering it perfect for printing brochures, catalogs, or anything else with plenty of images. However, CMYK colors are not always consistent across jobs or printers, raising an extremely common question: How do you explain to my printing company the actual colors that should be in this project? Sure, you can send a picture via email, but everybody knows that virtually any color wont look the identical on paper since it does on screen. Thats where Pantone comes in.
The PMS was made to work as a typical language for color identification and communication. Once you say for the printer, I want to print an orange 165C, you can be assured that he knows just what color you mean. Often referred to as spot colors, Pantone colors are precise and consistent, and are often utilized in relationship to corporate identities, in order to insure the brand will not vary from printer to printer. Each Pantone color could be referenced in a swatch book which contains specific numbers for every color, along with a CMYK breakdown that best represents that color.
Hopefully this sheds some light about what could have been a mysterious thing referred to as Pantone, and possibly our colors of every week will have more significance to suit your needs. The brain have learned how objects should consider looking, and we apply this data to everything we percieve.
Take white, for instance. Magazine pages, newspapers, and printer paper are common white, however, if you lay them together, youll observe that the each white is really quite different. The newsprint can look more yellow, and near the newspaper the printer paper will probably look even brighter than you originally thought. Thats because our eyes have a tendency to capture the brightest part of the scene, call it white, and judge all the other colors in accordance with this bright-level.
Heres an excellent optical illusion from Beau Lotto that illustrates how our color memory can completely change the look of a color. The colors an object absorbs and reflects is dependent upon its material will it be metal, plastic or fabric? and also the dyes or inks utilized to color it. Changing the fabric in the object or the formulation from the dyes and inks will change the reflective values, and therefore color we have seen.
Think about assembling headphones with parts that have been manufactured in different plants. Achieving the same color on different materials is not easy. Just because the leather ear pads, foam head cushion and printed metal sides seem to match under factory lighting doesnt mean they will likely match beneath the stores fluorescent lights, outside under the sun, or even in the new owners new family room.
But its essential for the consumer that they DO match. Can you take a bottle of vitamins if half of them appear a shade lighter than the others? Would you cook and eat pasta should you open the package and half eysabm this is a lighter shade of brown? Perhaps not.
In manufacturing, color matching is crucial. Light booths allow us to place parts next to one another and change the illuminant so that we can see how the colors look and whether they still match without the mind-tricking results of surrounding colors.
The center squares on the top and front side from the cube look pretty different orange on the front, brown on the top, right? But if you mask the remainder of the squares, you can see both are actually identical. Thats because our brain subconsciously factors within the light source and mentally corrects the color on the front of the cube as shadowed. Amazing isnt it?
With no point of reference, we each perceive color in our own way. Different people pick up on different visual cues, which changes how you interpret and perceive colors. This is really important to understand in industries where accurate color is vital.